Nike "Children's Day - Basketball"

Studio: Brand New School
Role: Cel Animator

" To celebrate Children’s Day in China, Nike and Wieden+Kennedy Shanghai commissioned Brand New School to create these absolutely bonkers animated spots featuring some far out sporting scenarios that promote self confidence among kids. In one, a humanoid alien named Allen takes on a fire-breathing, trash-talking mutant flamingo. The other sees a skateboarding dinosaur match wits with a pair of totally radical apes. Both spots feature a magical bandage. Yes, these need to be seen to be believed. With trippy cel animation and eye-popping colorful characters, this was one of the most fun projects we’ve ever worked on. "

Original upload here.

See the full spot and process below !

Animations

credits

Agency
Wieden+Kennedy Shanghai

Executive Creative Director
Jonathan Notaro
Creative Director
Brumby Boylston

Senior Producer
Greg Heffron

Managing Partner
Devin Brook

Head of Production
Amy Russo

Animation Lead
Scott Uyeshima

2D Animation
Min Kim, Peter Lee, Sol Lee, Pierre Bassil, Laury Santoso, Adam Lawrence

Designers/Illustrators
Nick Iluzado, Yoon Kim, Peter Lee
Storyboard Artist
Max Forward

Cel Animation
Taik Lee, Aly Tain, Stephanie Simpson, Jamal Ademola

@2024 aly tain