Black Owned Friday

Studio: State Design
Role: Cel Animator

"#BlackOwnedFriday shares the stories of Black-owned businesses, highlights the resources available through Google and the U.S. Black Chambers’ ByBlack directory, and encourages followers to share their favorite Black-owned businesses on social. Posts are shared every Friday and will be up and beyond November 27 2020." 

Original upload here.

See the full spot and process below !


Select Animations

Animated all of the below




Director / Creative Director: Marcel Ziul
Executive Producer: Alex dos Santos
General Manager: Tais Marcelo
Head of Production: Meredith Cherniack
Producer: Ricardo Arashiro
Art Director Illustrations: Helton Mattei
Art Director Characters: Daniel Batista
Additional Designers: Keisha Okafor, David Pocull
Animation Director: Marcel Ziul
Animators: André Portnoy, Aly Tain, Champ Techawongthawon, Facundo López, Francisco Castro, Luis Suarez, Lyuben Dimitrov, Marcel Ziul, Matt Everton, Omar Romolino, Ricardo Perosa, Reece Parker, Ryan Boyes and Sijia Huang.
Compositors: Champ, Marcel Ziul, Ricardo Perosa and Francisco Castro
Agency: BBH New York

Song: “Black Owned Friday Anthem”
Artist: Wyclef Jean, Jazzy Amra
Producer: Wyclef Jean
Songwriter: Wyclef Jean, Madeline Nelson
Producer: Wyclef Jean
Songwriter: Wyclef Jean, Madeline Nelson
Song: “Vibez”
Artist: Wyclef Jean
Producer: Wyclef Jean
Songwriter: Wyclef Jean


Selected Works

reel 2022Project type

summer funProject type

apple music festivalProject type

between linesProject type

kookieProject type

androidProject type

first 5 californiaProject type

dolbyProject type

the touchProject type

rold goldProject type

foo fightersProject type

black owned fridayProject type

intel "watch this"Project type

panther touchProject type

honda "murals"Project type

honda "colorful"Project type

@2024 aly tain