First 5 California

Studio: The Mill
Role: Cel Animator

" Smarter Birds’ depicts parents reading and playing with their children while three lively feathered friends glide and swoop from frame to frame. The birds represent the three foundations of First 5: talking, reading and singing. "

Original upload here.

See the full spot and process below !

Select Animations

Animated characters below.

credits

Agency

Agency: Fraser Communications
Creative Director: Bruce Dundore
Account Manager, SVP, Director of Client Services: Ilene Prince
Art Director: Elana Polan

Colour

Colour: The Mill
Executive Producer, Colour: Thatcher Peterson
Colour Producer: Diane Valera
Production Coordinator, Colour: Robert Cohen
Colourist: Gregory Reese

Production

Production: Mill+
Director: Lisha Tan & Paul Mitchell
Executive Producer: Luke Colson
Head of Production: Elizabeth Newman
Producer: Richard Berman
Director of Photography: Sean Stiegemeier

Editorial

Editing Company: The Mill
Editor: Victor Jory
Edit Assist: Natalie Wozniak

VFX & Design

VFX & Design: The Mill
Executive Producer: Luke Colson
Producer: Sumer Zuberi, Daniel Midgley
Associate Producer: Chris Lewis
Production Coordinator: Jalisa House
Shoot Supervisor: Lisa Ryan
Art Director: Lisha Tan

2D Lead Artist: Tom Van Dop
Lead Animator: Mikhail Pakhomov
2D Artists: Robin McGloin, Scott Johnson
Animators: Aly Tain, Connie Chan
Character Design: Nathan McKenna