" Smarter Birds’ depicts parents reading and playing with their children while three lively feathered friends glide and swoop from frame to frame. The birds represent the three foundations of First 5: talking, reading and singing. "
Original upload here.
See the full spot and process below !
Animated characters below.
Agency
Agency: Fraser Communications
Creative Director: Bruce Dundore
Account Manager, SVP, Director of Client Services: Ilene Prince
Art Director: Elana Polan
Colour
Colour: The Mill
Executive Producer, Colour: Thatcher Peterson
Colour Producer: Diane Valera
Production Coordinator, Colour: Robert Cohen
Colourist: Gregory Reese
Production
Production: Mill+
Director: Lisha Tan & Paul Mitchell
Executive Producer: Luke Colson
Head of Production: Elizabeth Newman
Producer: Richard Berman
Director of Photography: Sean Stiegemeier
Editorial
Editing Company: The Mill
Editor: Victor Jory
Edit Assist: Natalie Wozniak
VFX & Design
VFX & Design: The Mill
Executive Producer: Luke Colson
Producer: Sumer Zuberi, Daniel Midgley
Associate Producer: Chris Lewis
Production Coordinator: Jalisa House
Shoot Supervisor: Lisa Ryan
Art Director: Lisha Tan
2D Lead Artist: Tom Van Dop
Lead Animator: Mikhail Pakhomov
2D Artists: Robin McGloin, Scott Johnson
Animators: Aly Tain, Connie Chan
Character Design: Nathan McKenna
Selected Works
reel 2022Project type
kookieProject type
lego educationProject type
summer funProject type
apple musicProject type
the touchProject type
black owned fridayProject type
panther touchProject type
first 5 californiaProject type
honda "murals"Project type
honda "colorful"Project type
nike "childen's day - basketball"Project type
intel watch thisProject type