Honda Colorful

Studio: The Mill
Role: Designer

" The commercial sees the new Honda Civic driving through a city scape late at night, with the surroundings lighting up in a variety of bright neon colors as it passes through, even the car itself transforms into various different colors throughout. The spot also sees a Michael Jackson like figure appearing to dance in the middle of the road in a neon encrusted suit, nodding to Honda’s intention of creating an iconic vehicle which uses ‘style and technology to help you stand out.’ "

Original upload here.

See the full spot and process below !

Designs

Designed the billboards.

credits

Agency

Agency: RPA
Producer: Matthew Magsaysay
Vice President, Executive Producer: Isadora Chesler
Executive Vice President, Chief Creative Officer: Joe Baratelli
Senior Vice President, Executive Creative Director: Jason Sperling
Senior Art Director: Ariel Shukert
Senior Vice President, Chief Production Officer: Gary Paticoff

Production Company

Production Company: Station Film
Director: Dom&Nic
Executive Producer: Caroline Gibney
Producer: John Madsen
Director of Photography: Steven Chivers

VFX & Design

VFX Company: The Mill
Executive Producer: Reece Ewing
Producers: Elena Pagliei, Clairellen Wallin
Shoot Supervisors: John Leonti, Nick Tayler, Ed Boldero
2D Lead Artist: Fergal Hendrick
3D Lead Artist: Jonathan Wood
2D Artist: Olivia O’Neil
3D Artists: Naotaka Minami, Hugo Jackson, Andrew Bartholomew, Giacomo Cavalletti, Will Burdett, Matt Kavanagh, Anthony Northman, Sergio Xisto, Antonio Filippin, Dan Moller
Matte Painting: Can Y. Sanalan (Lead), German Casado, Melanie Climent, Jiyoung Lee, Cameron Johnson
Colourist Colourist: Adam Scott
Designers: Clarice Chin, Alan Chen, Aly Tain, Clare Carrellas, Viraj Ajmeri, Vinicius Naldi, Grant Berry, Freya Barnsley

Editorial

Editing Company: Exile
Editor: Grant Surmi
Executive Producer: CL Weaver
Producer: Ashley Bartell

Colour

Colour: The Mill
Colourist: Adam Scott
Executive Producer, Colour: Thatcher Peterson
Colour Producer: Diane Valera
Production Coordinator: Robert Cohen