" The commercial sees the new Honda Civic driving through a city scape late at night, with the surroundings lighting up in a variety of bright neon colors as it passes through, even the car itself transforms into various different colors throughout. The spot also sees a Michael Jackson like figure appearing to dance in the middle of the road in a neon encrusted suit, nodding to Honda’s intention of creating an iconic vehicle which uses ‘style and technology to help you stand out.’ "
Original upload here.
See the full spot and process below !
Designed the billboards.
Agency
Agency: RPA
Producer: Matthew Magsaysay
Vice President, Executive Producer: Isadora Chesler
Executive Vice President, Chief Creative Officer: Joe Baratelli
Senior Vice President, Executive Creative Director: Jason Sperling
Senior Art Director: Ariel Shukert
Senior Vice President, Chief Production Officer: Gary Paticoff
VFX & Design
VFX Company: The Mill
Executive Producer: Reece Ewing
Producers: Elena Pagliei, Clairellen Wallin
Shoot Supervisors: John Leonti, Nick Tayler, Ed Boldero
2D Lead Artist: Fergal Hendrick
3D Lead Artist: Jonathan Wood
2D Artist: Olivia O’Neil
3D Artists: Naotaka Minami, Hugo Jackson, Andrew Bartholomew, Giacomo Cavalletti, Will Burdett, Matt Kavanagh, Anthony Northman, Sergio Xisto, Antonio Filippin, Dan Moller
Matte Painting: Can Y. Sanalan (Lead), German Casado, Melanie Climent, Jiyoung Lee, Cameron Johnson
Colourist Colourist: Adam Scott
Designers: Clarice Chin, Alan Chen, Aly Tain, Clare Carrellas, Viraj Ajmeri, Vinicius Naldi, Grant Berry, Freya Barnsley
Editorial
Editing Company: Exile
Editor: Grant Surmi
Executive Producer: CL Weaver
Producer: Ashley Bartell
Colour
Colour: The Mill
Colourist: Adam Scott
Executive Producer, Colour: Thatcher Peterson
Colour Producer: Diane Valera
Production Coordinator: Robert Cohen
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